Google Analytics (O'Reilly)
Google Analytics (O'Reilly)
Thursday, 07 October 2010

This practical guide shows you how Google Analytics and how you can configure it to meet the needs of your business. It goes beyond basic features to learn advanced techniques such as event tracking, custom variables, and customer relationship management (CRM) integration and  delves into advanced configuration scenarios to help you gain more data for analysis and insights.



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