Practical Web Analytics for User Experience (Morgan Kaufmann)
Practical Web Analytics for User Experience (Morgan Kaufmann)
Wednesday, 01 January 2014

Aimed at UX practioners, teaches how to use web analytics to help answer the complicated questions. Provides a quantitative approach for measuring a website's effectiveness and the methods for posing and answering specific questions about how users navigate a website.

<ASIN:0124046193>

 
 

   
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