Ask, Measure, Learn; Using Social Media Analytics to Understand and Influence Customer Behavior (O'Reilly)
Sunday, 02 March 2014

You can measure practically anything in the age of social media, but if you don’t know what you’re looking for, collecting mountains of data won’t yield a grain of insight. In this non-technical guide Lutz Finger and Soumitra Dutta show you how to extract significant business value from big data with Ask-Measure-Learn, a system they origianlly devised to help governments and NGOs sift through volumes of data.

<ASIN:1449336752>

Author: Lutz Finger & Soumitra Dutta
Publisher: O'Reilly
Date: February 9, 2014
Pages: 338
ISBN: 978-1449336752

 

Visit Book Watch Archive for hundreds more titles.

 

Follow @bookwatchiprog on Twitter or subscribe to I Programmer's Books RSS feed for each day's new addition to Book Watch and for new reviews.

You can also contact  BookWatch@i-programmer.info.

 

Banner
 


Web Analytics Action Hero

Author: Brent Dykes
Publisher: Adobe Press 2011
Pages: 256
ISBN: 978-0321794017
Audience: Web analysts, marketers and executives
Rating: 4.5
Reviewer: Janet Swift

It was the James Bond silhouette on the cover of this book that led me to pick it up. Why do we need action heroes in web marketing?



HTML5 Canvas and CSS3 Graphics Primer

Author: Oswald Campesato
Publisher: Mercury
Pages: 400
ISBN: 978-1936420346
Audience: JavaScript programmers
Rating: 3.5
Reviewer: David Conrad

There now seem to be too many ways to create graphics within a web page. As well as HTML5 Canvas and CSS3, this book also has quite a lot about SVG.


More Reviews

 
 

   
RSS feed of all content
I Programmer - full contents
Copyright © 2014 i-programmer.info. All Rights Reserved.
Joomla! is Free Software released under the GNU/GPL License.