Ask, Measure, Learn; Using Social Media Analytics to Understand and Influence Customer Behavior (O'Reilly)
Ask, Measure, Learn; Using Social Media Analytics to Understand and Influence Customer Behavior (O'Reilly)
Sunday, 02 March 2014

You can measure practically anything in the age of social media, but if you don’t know what you’re looking for, collecting mountains of data won’t yield a grain of insight. In this non-technical guide Lutz Finger and Soumitra Dutta show you how to extract significant business value from big data with Ask-Measure-Learn, a system they origianlly devised to help governments and NGOs sift through volumes of data.

<ASIN:1449336752>

Author: Lutz Finger & Soumitra Dutta
Publisher: O'Reilly
Date: February 9, 2014
Pages: 338
ISBN: 978-1449336752

 

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#tweetsmart

Author: J. S. McDougall
Publisher: O'Reilly
Pages: 108
ISBN: 978-1449309114
Audience: Twitter users with a product, service or cause to promote
Rating: 4
Reviewer: Lucy Black

The subtitle "25 Twitter Projects to Help You Build Your Community"  tells us what to expect from this slim volume. But who [ ... ]



Python Cookbook (3e)

Author: David Beazley & Brian K. Jones
Publisher: O'Reilly
Pages: 706
ISBN: 978-1449340377
Audience: Intermediate Python programmers
Rating: 4.8
Reviewer: Alex Armstrong

A Python cookbook is surely handy, given the complexity of the  language - but only if it covers a good range of topics.


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