Ask, Measure, Learn; Using Social Media Analytics to Understand and Influence Customer Behavior (O'Reilly)
Ask, Measure, Learn; Using Social Media Analytics to Understand and Influence Customer Behavior (O'Reilly)
Sunday, 02 March 2014

You can measure practically anything in the age of social media, but if you don’t know what you’re looking for, collecting mountains of data won’t yield a grain of insight. In this non-technical guide Lutz Finger and Soumitra Dutta show you how to extract significant business value from big data with Ask-Measure-Learn, a system they origianlly devised to help governments and NGOs sift through volumes of data.

<ASIN:1449336752>

Author: Lutz Finger & Soumitra Dutta
Publisher: O'Reilly
Date: February 9, 2014
Pages: 338
ISBN: 978-1449336752

 

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Arduino in Action

Author: Martin Evans, Joshua Noble and Jordan Hochenbaum
Publisher: Manning
Pages: 368
ISBN: 978-1617290244
Audience: Intermediate level Arduino enthusiasts
Rating: 4.8
Reviewer: Harry Fairhead

Another book on the Arduino - can this one add anything to the growing literature on the subject? 



Mastering Search Analytics

Author: Brent Chaters
Publisher: O'Reilly, 2010
Pages:400
ISBN: 978-1449302658
Aimed at: Search specialists, marketers and executives
Rating: 4
Pros: Authoritative and comprehensive
Cons: Not an easy read due to level of detail and wordiness
Reviewed by:Sue Gee

 

An in-depth guide subtitled "Masterin [ ... ]


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