Ask, Measure, Learn; Using Social Media Analytics to Understand and Influence Customer Behavior (O'Reilly)
Sunday, 02 March 2014

You can measure practically anything in the age of social media, but if you don’t know what you’re looking for, collecting mountains of data won’t yield a grain of insight. In this non-technical guide Lutz Finger and Soumitra Dutta show you how to extract significant business value from big data with Ask-Measure-Learn, a system they origianlly devised to help governments and NGOs sift through volumes of data.

<ASIN:1449336752>

Author: Lutz Finger & Soumitra Dutta
Publisher: O'Reilly
Date: February 9, 2014
Pages: 338
ISBN: 978-1449336752

 

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The Infinity Puzzle

Author: Frank Close
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Pages: 416
ISBN: 978-0199593507
Aimed at: Technically minded general readers
Rating: 4.5
Pros: Enjoyable and thought-provoking read
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Pages: 590
ISBN: 978-0321773777
Aimed at: All but complete beginners
Rating: 5
Pros: Attractive layout, logical structure
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