How long do links last?
Written by Janet Swift   
Sunday, 11 September 2011

Bitly, the URL shortening service, has done some research into what it describes as the "half-life" of shared links - with interesting results.

 

Half-life is usually defined in terms of radio-active delay. Bitly's measure of link half-life, however, is defined as the time during which a link will receive half of the clicks it will ever receive after its initial peak. So for the sample link shown below the Bitly half life was just 5 minutes, the interval between the two grey lines on the graph.

 

gradquake

Although this particular link (which was to a story East Coast earthquake: 5.8 magnitude epicenter hits Virginia first shared by the Washington Post on Twitter) shows the characteristic decay curve noted by Bitly, its very short half life isn't representative of the 1000 popular links included in the survey.

From Bitly's sample the mean "half life" of a link on Twitter is 2.8 hours. This compares for 3.2 hours for Facebook and 3.4 hours for links shared via 'direct' sources such as email or IM clients.

What is striking from the graph below is the similarity of the shapes of the density distributions of links shared by Facebook, Twitter and direct sources.

 

bitlychart

Distribution of half-lifes by referrer types
Source: bitly blog

The final curve which shows a different pattern is for links originating on You Tube which have a half life of 7.4 hours. 

So if you want longer lasting impact for your links first post a video.

bitly

 

If you would like to be informed about new articles on I Programmer you can either follow us on Twitter or Facebook or you can subscribe to our weekly newsletter.

 

Banner


Microsoft Opens MS-DOS Code
31/03/2014

Microsoft has made the source code for early versions of MS-DOS and Word for Windows available in the Computer History Museum which already has a range of significant software programs in its collecti [ ... ]



Festo's BionicKangaroo
05/04/2014

Festo is renowned for building amazing robotics platforms that are based on nature and the latest, a hopping kangaroo that is controlled by gesture, is another masterpiece of engineering.


More News

Last Updated ( Sunday, 11 September 2011 )
 
 

   
RSS feed of news items only
I Programmer News
Copyright © 2014 i-programmer.info. All Rights Reserved.
Joomla! is Free Software released under the GNU/GPL License.