Microsoft Pays Up To $100K for Windows Phone Apps
Written by Lucy Black   
Monday, 17 June 2013

According to a well-supported rumor Microsoft is paying some developers up to $100,000 to port popular apps to Windows Phone 8.

News of this offer was originally reported in Bloomberg Businessweek's Technology section by Ashlee Vance who attributed it to "friends in Silicon Valley". Subsequently it has been confirmed by two sources contacted by Business Insider and it hasn't been refuted by Microsoft.

nokianewlumia
As we reported three months ago, Microsoft has been offering $100 per up (up to a cap of $2000 per developer) for any apps published in the Windows App Store. The "Keep the Cash " offer, which runs until June 30th was only open to US developers and the "cash" is Virtual VISA credit. 

One comment when it was originally announced was that the offer was an insult and made the platform look like a joke and in an update to her article on zdnet.com Mary Jo Foley commented:

$100 is not a whole lot of money when it comes to building true value-add apps

and that Microsoft appeared to be going for quantity rather quality.

So offering $100,000 to top developers for top quality apps seems to be a sensible move - but is it enough?

According to Bloomberg Microsoft now has 48 of the top 50 most downloaded apps - it still lacks Pinterest and Instagram - but with a total of 145,000 apps that's still a long way to go to catch up with Apple and Android.

Ashlee Vance quoted Thom Gruhler, the chief marketing officer for Windows Phone, as saying:

"There are no delusions here .. . There are no champagne corks popping yet.”

wp8sdkemulator

So can you buy the sucess of an app platform?  You probably can if you are prepared to pay $100,000 per port. 

More Information

"Keep the Cash " offer

Related Articles

$100 For A Windows App - Is It A Good Deal?

Windows 8 App Store - the User Experience

Microsoft Meets Google Halfway Over WP8 App

 

To be informed about new articles on I Programmer, install the I Programmer Toolbar, subscribe to the RSS feed, follow us on, Twitter, Facebook, Google+ or Linkedin,  or sign up for our weekly newsletter.

 

blog comments powered by Disqus

 

Banner


Plan 28 Makes Progress In Understanding Babbage's Mechanical Notation
23/04/2015

Plan 28 is a project to build Charles Babbage's Analytical Engine by the 2030s, two hundred years after it was originally designed. Recent work has been on Babbage's notational design language, which  [ ... ]



F8 - What's New For Facebook
27/03/2015

Mark Zuckerberg announced the Facebook Messenger Platform at this week's F8 conference. It will let devs build apps that integrate with Facebook Messenger, a service used by more than 600 million peop [ ... ]


More News

Last Updated ( Monday, 17 June 2013 )
 
 

   
RSS feed of news items only
I Programmer News
Copyright © 2015 i-programmer.info. All Rights Reserved.
Joomla! is Free Software released under the GNU/GPL License.