Bodymetrics Brings Body-mapping to Bloomingdales
Bodymetrics Brings Body-mapping to Bloomingdales
Written by Lucy Black   
Tuesday, 20 March 2012

One of the first commercial applications of Kinect for Windows was being demoed in a Bloomingdale's store last week, helping customers to find perfect fitting jeans.

After being showcased at CES, the Bodymetrics Pod was introduced in the US for the first time last week during Bloomingdale's Women's Denim Days in L.A.

Using eight Kinect for Windows Sensors arranged in a circle the pod lets you get your body mapped to find jeans that fit and flatter your body. Step inside the pod and process of calculating your shape takes only about five seconds. After this you can purchase clothing to match your body shape.




According to the Microsoft Kinect for Windows blog:

Helping women shop for best-fitting jeans in department stores is just the start of what Bodymetrics envisions for their body-mapping technologies.

CEO of Bodymetrics, Susan Goonatilake explains,  

“Body-mapping is in its infancy. We’re just starting to explore what’s possible in retail stores and at home. Stores are increasingly looking to provide experiences that entice shoppers into their stores, and then allow a seamless journey from stores to online. And we all want shopping experiences that are personalized to us – our size, shape and style.”


As we reported after CES, Bodymetrics is working on a "living room" version of a body scanning product that up until now has been the preserve of elite retail outlets, like Selfridges in London, so that it can be used in conjunction with online shopping.

More Information

Kinect for Windows Solution Leads to the Perfect Fitting Jeans


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