Java helps aliens
Java helps aliens
Sunday, 18 July 2010

Go to Java One and be among friends and like-minded delegates from the planet Lu-Zor.

So just like last year then.



If you have been to a Java One conference in years gone by perhaps you are already convinced that your comrades were aliens. But if not Oracle has a short series of videos that might convince you that this year you are not alone.




Follow the adventures of Kar-Rek from the planet Lu-Zor Kar-Rek and Lu-Zor - get it? Well it's that sort of humour so don't expect any penetrating analysis or satire. This is primarily designed to get you to go to the conference.

It is worth having a look at this video - even if the curiosity factor encourages Oracle to think that its video has gone "viral". The reason is that it's arguably a good example of how not to do a promo video. It is just about funny and just about entertaining enough to make you watch it, but it is too blatantly an advertising tool and it's simply not good enough to forgive.

Compare this effort with say The dark side of Java and you will see the difference between "product placement" and "advertising". This one is hard-sell thinly disguised as humour.

Have a look at the video and see if you agree.



With two more parts planned how can we wait for the follow on?


Part two now ready to watch: Vapor Mission.


Microsoft Turns LightSwitch Off

You might not be familiar with LightSwitch, but back in 2010 Microsoft was pushing it very hard as a technology to use to create programs. Now the switch is set to off and if you had used it you would [ ... ]

Stack Overflow Helps You Tell Your Story To Land Your Next Job

Stack Overflow already has a Jobs section intended to make it easy for devs to find their dream jobs. Now with the new Developer Story feature Stack Overflow is giving Devs a easier way to set out the [ ... ]

More News

Last Updated ( Wednesday, 21 July 2010 )

RSS feed of news items only
I Programmer News
Copyright © 2016 All Rights Reserved.
Joomla! is Free Software released under the GNU/GPL License.