For developers whose fortunes rely on those of the web, the good news is that the online advertising market is experiencing continuous, significant growth each year.
More and more companies are now allocating a significant portion of their marketing budget for online advertising, over traditional methods, mainly for the following three reasons:
- It is easy to track online advertising campaign performance
- Companies can easily create customized advertising campaigns for specific audience groups
- It is easy to make changes to online campaigns than to traditional advertising campaigns
This infographic, compiled by GO-Gulf.com, shows the latest online advertising trends, internet Ad spending (by regions), global online Ad spending and growth (per year), online advertising market share and lots more.
(Click in infographic to enlarge)
Infographic by- GO-Gulf.com
North America is currently where the biggest online ad spend takes place but notice that Asia-Pacific is experiencing growth in spending so that it will soon catch up with Western Europe's levels.
Google has the lion's share of the online ad market share and, when it comes to social media ads, the vast majority of advertising agencies plan to place ads on Facebook with Twitter and YouTube also attracting a significant number with Google + coming bottom, behind LinkedIn:
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