Future of Gamification
Future of Gamification
Written by Kay Ewbank   
Friday, 25 May 2012

Gaming techniques to encourage user interaction and loyalty will be of increasing importance in everyday apps, according to a new survey of tech stakeholders and analysts.

Gaming techniques such as game mechanics, feedback loops and rewards to encourage user interaction and encourage loyalty will be of increasing importance in everyday apps, according to a new survey of tech stakeholders and analysts.


The survey of 1,021 Internet experts was carried out by Pew Research, and while just over half the respondents believe the techniques will be increasingly used, opinion was split on whether this is a good thing or not. Around half the respondents thought the effect would be mostly positive, aiding education, health, business, and training. The other respondents said it will result in invisible, insidious behavioral manipulation.

Gartner has predicted that 50% of corporate innovation will be “gamified” by 2015, while Deloitte put “gamification” as one of its Top 10 Technology Trends for 2012, predicting:

“Serious gaming simulations and game mechanics such as leaderboards, achievements, and skill-based learning are becoming embedded in day-to-day business processes, driving adoption, performance, and engagement.”

Asked what they understood by the concept of “gamification”, respondents described elements taken from a wide variety of game types including some serious crowd source applications - massively multiplayer online games such as Star Wars: The Old Republic through World of Warcraft, Farmville, to Angry Birds, even including options such as Foldit, a game that researchers used to crowdsource a scientific solution to an AIDS question.



More Information

The Future of Gamification

Related Articles

Game-powered Machine Learning Finds the Music

Visual Studio Achievements Program

Gamify your Software Project with RedCritter Tracker

Codermetrics: Analytics for Improving Software Teams

Gamification by Design (O'Reilly)


To be informed about new articles on I Programmer, subscribe to the RSS feed, follow us on Google+, Twitter, Linkedin or Facebook, install the I Programmer Toolbar or sign up for our weekly newsletter.



Java EE Is Renamed Jakarta EE

The results are in for the vote on the new name for Java Enterprise Edition, and unsurprisingly the voters have chosen Jakarta EE. The renaming has to happen because Oracle refused to let the name Jav [ ... ]

From Scratch To Python With Future Learn

A new course from the Raspberry Pi Foundation opens today on the Future Learn Platform. While primarily aimed at educators working with K-5 (primary school-aged) learners, it will also be of interest  [ ... ]

More News




or email your comment to: comments@i-programmer.info


Last Updated ( Friday, 25 May 2012 )

RSS feed of news items only
I Programmer News
Copyright © 2018 i-programmer.info. All Rights Reserved.
Joomla! is Free Software released under the GNU/GPL License.