Kids in the Age of the iPad
Kids in the Age of the iPad
Written by Janet Swift   
Sunday, 19 February 2012

Kids have always been keen adopters of gadgets and Nielsen now reports that seven out of every 10 children in table-owning households get to use the tablet. So what types of app appeal to this growing audience?

 

children-tablet-usage

 

Nielsen's graph shows that 77% percent of the children granted access to a tablet play downloaded games and 57 percent said children used tablets to access educational apps.

One important role for tablets is keeping kids quiet while families are out and about: 55 percent and 41 percent of parents report that their children used tablets for entertainment while traveling or in restaurants, respectively.

This can include watching TV shows and movies, which 43 percent of children use the family tablet for. Communicating with friends and family is the least popular function on tablets – only 15 percent of kids engage in this activity.

There seems to be an interesting market to target with new apps. 

More Information

American Families See Tablets as Playmate, Teacher and Babysitter (Neilsen blog)

Related Articles

Smartphones, Apps and Advertising

App Your Age

Top Android apps revealed

 

blog comments powered by Disqus

 

To be informed about new articles on I Programmer, subscribe to the RSS feed, follow us on Google+, Twitter, Linkedin or Facebook or sign up for our weekly newsletter.

 

Banner


SharePoint Going Mobile
05/05/2016

At the same time as announcing the general availability of SharePoint Server, Microsoft has announced a new app, SharePoint Mobile, that will be on iOS by the end of June and Android and Windows 10 Mo [ ... ]



Google Open Sources Accurate Parser - Parsey McParseface
13/05/2016

A lot of news items are making much of the naming of Google's English parser "Parsey McParseface", but there is some serious AI going on, as well as a sort of joke. 


More News

Last Updated ( Sunday, 19 February 2012 )
 
 

   
RSS feed of news items only
I Programmer News
Copyright © 2016 i-programmer.info. All Rights Reserved.
Joomla! is Free Software released under the GNU/GPL License.