Kindle beats iPad
Kindle beats iPad
Monday, 06 September 2010
Users prefer Kindle over an iPad and Amazon is the favourite to win the ebook marketing war.



A survey of over 1000 US and UK users by news navigator found the Kindle scored strongly over the iPad as an e-reader - but this really isn't the main story. W

hen given a straight choice of which one to use they preferred the Kindle.

Although the users admitted the iPad was “more compelling” than the Kindle because of the iPad’s multi-functionality - if it came to a straight head-to-head choice between e-readers, almost two thirds (64%) preferred Amazon’s Kindle to Apple’s iPad.


Interestingly, 16% of the survey said they owned both a Kindle and an iPad!

Winning the e-reader popularity contest wasn’t the only good news for Amazon.  Amazon was seen as the likely victor in an e-book marketing battle with Apple – albeit by a very small 2% margin.  Fifty-one percent said their money was on Amazon to win the e-reader battle, versus 49% who were backing Apple.

But despite being ebook users almost three quarters (73%) believe there is still a place for physical books.

Related articles:

Kindle hits the highstreet and Google launches a bookstore

Amazon games kindle discontent

Kindle goes WiFi - lower price

Kindle outsells hardbacks

New Kindle DX

Amazon makes ebooks more attractive

Kindle price crash!

Why Kindle is the answer

A Kindle diary

Pricing ebooks

A book's worth...



Yarn The New JavaScript Package Manager

Facebook and Google are the best known names behind the creation and release of the new open source JavaScript package manager Yarn, which is intended as a replacement for the npm package manager.&nbs [ ... ]

European Astro Pi Challenge

The European Space Agency (ESA) is inviting teams of students who are 16 years old and younger to run science experiments run on the International Space Station (ISS).

More News










Last Updated ( Monday, 06 September 2010 )

RSS feed of news items only
I Programmer News
Copyright © 2016 All Rights Reserved.
Joomla! is Free Software released under the GNU/GPL License.