How Much Do Apps Earn?
How Much Do Apps Earn?
Written by Janet Swift   
Saturday, 05 May 2012

In a survey last month, 80% of developers admitted they don't earn enough money from building apps to support an independent business and 59% of apps don't generate enough revenue to break even on development costs.

These depressing findings, and more summarized in this infographic, come from a survey by App Promo, a company that aims to help developers achieve success through its app marketing and strategy services. 

The goal of its First Annual App Developer Survey, conducted online from April 6 - 22, 2012 was to:

get a deeper statistical understanding on how developers are doing with their applications especially from a monetization and marketing perspective

Developers for iOS, Android, BlackBerry, Windows and Symbian were encouraged to participate by a prize draw for $1,000 in App Store Optimization services. According to the survey report, over a hundred (102 to be exact) app developers took part.

Click in the infographic to enlarge it


 Source: App Promo blog


Only a minority of respondents reported outstanding success in terms of revenue with 12% having earned $50,000 or more. At the bottom of the heap 68% had made $5,000 or less.


In its survey report The Necessity of Moblie App Marketing, App Promo concluded that marketing is the factor that contributes to success:

What we found is that those developers that spend money and time on marketing outside of the app stores found the most success based on the revenue they had earned for their app. This core finding echoes what we
believe as a leading app marketing and strategy firm, that in order to make an app a successful business you need to ensure that you have a budget and time allocated to marketing and promoting your app.

This must be a biased survey - and the reality is probably that an even greater proportion of apps fail in revenue terms - but the overall message holds - it is not enough simply to build an app and expect to make a fortune.




More Information

App Promo - The Necessity of Moblie App Marketing

Related Articles

Android Apps Marketing (Book Review)






or email your comment to:


To be informed about new articles on I Programmer, subscribe to the RSS feed, follow us on Google+, Twitter, Linkedin or Facebook or sign up for our weekly newsletter.



European Perl Conference In Glasgow, Massive Summer Event

Yes, with more than 50 talks, workshops and networking events, YAPCEU:: 2018 promises to be massive. Not  everything will be strictly about Perl 5 and 6, sessions on ethics, career building and r [ ... ]

Raspbian Gets A Setup Wizard

Raspbian, the main OS for the Raspberry Pi range, has just got easier to use, and this is important even if you have no interest in the Pi.

More News

Last Updated ( Saturday, 05 May 2012 )

RSS feed of news items only
I Programmer News
Copyright © 2018 All Rights Reserved.
Joomla! is Free Software released under the GNU/GPL License.