Social Media Marketing
Social Media Marketing

Author: Liana Evans
Publisher: Que, 2010
Pages: 360
ISBN: 978-0789742841
Aimed at: Companies with products to market
Rating: 4
Pros: Easy-to-read, straightforward messages
Cons: Tends to be repetitive
Reviewed by: Sue Gee



The one sure way to make achieve financial success with social media marketing is to write a book about it but of the many I have encountered this is the most convincing.

 

The title of the very first chapter is "It's Not Easy, Quick or Cheap" and having dismissed this preconception Liana Evans is able to devote the rest of the book to explaining the types of effort that have to go into social media marketing.

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The book takes a very straightforward approach and you should start with the introduction that sets out the four themes that recur throughout the book:

  • Research your audience and customers
  • Have a well-planned strategy with defined goals
  • Everyone in company needs to be involved in some way
  • Your social media strategy needs to be measured but success/failure is different for everyone

There are five parts to the book,  the first of which is on the Basics of Social Media.This is relatively short and doesn't spend too long on going over ground that is likely to be familiar. It does characterise the different types of social media, pointing out that each has a different measure of success and you can quickly appreciate where it is going from the chapter titles - including "It's ROC (Return on Conversation) not ROI  (Return on Investment)" and "Know Who Your Audience is and What They are Doing"

Part II, It's About Conversation, develops a message we've already met  -  you have to participate without the expectation of a conventional reward. Part III, Social Media emphasises that you need to involve the whole company  - with just a few exceptions see Chapter 21, "Interns Make Coffee, Not Social Media Strategies". Other chapters tell us "Branding and Messaging Need to Be Consistent" and "Trust and Readership Must Be Earned".

In a similar manner reading chapter titles gives you the gist of Part IV, It's Not About You. Among the advice is:

Think of social media marketing as a game of rugby, without the striped shirt and sweaty jocks.

and

In social media, you must discover what the end user finds most valuable.

 The final part, How Social Media Fits into the Online Marketing Picture, is the most practical. Its chapters include Complementing Both Search Engine Optimization (SEO) and Pay-Per-Click (PPC) Marketing and Links and Search Engine Results are Byproducts of Social Media. There's also a chapter on Choosing a Social Media Consultant  - and of course the author herself is one of these!  

At the end of the book there are no magic answers but if  you've been reading attentively you are no longer expect any.

 

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Core Java for the Impatient

Authors:  Cay S. Horstmann 
Publisher: Addison Wesley
Pages: 512
ISBN: 97801321996329
Print: 0321996321
Kindle: B00SYPYMFW
Audience: Smart programmers wanting in-depth coverage
Rating: 4.8
Reviewer: Mike James

The key to this book is the word "impatient" in the title. W [ ... ]



Python Pocket Reference

Author: Mark Lutz
Publisher: O'Reilly
Pages: 266

ISBN: 9781449357016
Print: 1449357016
Kindle: B00HZ41PGC

Audience: Experienced Python programmers
Rating: 4.5
Reviewer: Alex Armstrong

A pocket reference that could fit in your pocket is a rare thing. Do you need it?


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Last Updated ( Friday, 19 November 2010 )
 
 

   
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