If you’re sitting at your keyboard trying to work out the ideal game to write to appeal to the typical online games player, you may have the wrong image in mind.
According to a recent survey from Gameshouse, more than half (55%) of online gamers (people who play online games on their computer, social networking sites, or mobile devices) are women. The survey then went on the provide a profile of these female gamers and revealed the typical modern online gamer as a woman in a serious relationship who works out, is more social than non-gamers, plays games in the evenings, and has more sex than a woman who doesn’t play online games.
According to the survey, 86% of the female gamers use social networks, and 38% are mothers with children under the age of 18. Another finding that may alter your imagined target audience is the fact that while 36% of the female gamers surveyed were aged between 18 and 34, the remaining 64% were aged over 34, with 23% aged over 55.
So when you’re planning that next killer game, you should be thinking of a player who’s a woman with kids, friends, and a partner, playing games in the evening. It may expand your potential avatars!
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