GeoSocial Apps - Not Popular?
GeoSocial Apps - Not Popular?
Written by Kay Ewbank   
Thursday, 08 December 2011

It may seem like a good idea to combine location-based information and social networks in your apps, but is it? A new report from Forrester seems at first glance to cast doubt on whether the market’s ready for your app.

According to Marketing Via Geosocial Apps: Why And How, while the 'geosocial' apps have potential for companies wanting to raise their profile and increase in-store visits, consumer adoption of apps of this type is slow.

It is, however, growing. In 2010, Forrester found that only 4% of US online adults used geolocation apps at least once a month, and the number of people who actively use them is stagnant. In fact, 70% of US adults who spend time online still don't know what geosocial apps such as foursquare or Gowalla are, though this is an improvement on the figures from 2010, when 84% of the same group were unaware of geosocial apps. This is despite the figures looking more promising in terms of the number of people registering as new users. One major player, foursquare, currently has 15 million users worldwide.

 

geoloc1

(Click in chart to enlarge)

 

The problem, according to the Forrester report, is that many registered users are not active users, and the wide geographical spread makes it tricky to target specific marketplaces. In fact, during the last year there has been no growth in either the percentage of US online adults actually using geolocation apps (it's still just 6%) or how often they use them.

If that's the 'against' argument, the factors that should still encourage you are that the people who do use the apps are influential, connected, and young, so are likely to appeal to potential customers. It may still be worth writing that app.

 

geoloc2

 

Forrester interviewed six vendor and user companies, including foursquare, Georillas, Gowalla, Loopt, Scvngr, and Virgin America.

 

To be informed about new articles on I Programmer, subscribe to the RSS feed, follow us on Google+, Twitter or Facebook or sign up for our weekly newsletter.


Banner


WebAssembly Has Mozilla, Microsoft,Apple and Google Backing It
18/06/2015

When the history of this era of programming is written, what happened will seem like the drunken lurchings of a lunatic. First we have JavaScript, then asm.js and now WebAssembly. Is there no planning [ ... ]



MIT's Robot Cheetah Jumps Over Things In Realtime
30/05/2015

I have to admit that this news item is all about seeing the robot actually do the jumping. So if you are in a hurry watch the video and then read about how and why its important. 


More News

Last Updated ( Thursday, 08 December 2011 )
 
 

   
RSS feed of news items only
I Programmer News
Copyright © 2015 i-programmer.info. All Rights Reserved.
Joomla! is Free Software released under the GNU/GPL License.