Designing for Behavior Change (O'Reilly)
Designing for Behavior Change (O'Reilly)
Thursday, 03 July 2014

Stephen Wendel, HelloWallet’s head researcher, takes you step-by-step through the process of applying behavioral economics and psychology to the practical problems of product design and development. Using a combination of lean and agile development methods, you’ll learn a simple iterative approach for identifying target users and behaviors, building the product, and gauging its effectiveness. Discover how to create easy-to-use products to help people make positive changes.


Author: Stephen Wendel
Publisher: O'Reilly
Date:November 25, 2013
Pages: 306
ISBN: 978-1449367626

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