Designing for Behavior Change (O'Reilly)
Designing for Behavior Change (O'Reilly)
Thursday, 03 July 2014

Stephen Wendel, HelloWallet’s head researcher, takes you step-by-step through the process of applying behavioral economics and psychology to the practical problems of product design and development. Using a combination of lean and agile development methods, you’ll learn a simple iterative approach for identifying target users and behaviors, building the product, and gauging its effectiveness. Discover how to create easy-to-use products to help people make positive changes.

<ASIN:1449367623>

Author: Stephen Wendel
Publisher: O'Reilly
Date:November 25, 2013
Pages: 306
ISBN: 978-1449367626

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Mahout in Action

Authors: Sean Owen, Robin Anil, Ted Dunning, Ellen Friedman
Publisher: Manning
Pages: 416
ISBN: 978-1935182689
Aimed at: developers wanting to learn Mahout
Rating: 4
Reviewed by: Kay Ewbank

Machine learning is a topic that sounds theoretical but has an increasing number of practical uses. This book provi [ ... ]



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Author: Scott Shaw and Kathi Kellenberger
Publisher: APress
Pages: 433
ISBN: 978-1430237044
Audience: Beginner to intermediate T-SQL developers
Rating: 4.5
Reviewed by: Kay Ewbank

Updated version of a well-regarded earlier book on T-SQL 2008 that now takes account of SQL Server 2012.


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