Social eCommerce
Social eCommerce

Author: Stephan Spencer, Jimmy Harding & Jennifer Sheahan
Publisher: O'Reilly
Pages: 310
ISBN: 978-1449366360
Print:1449366368
Kindle: B00MC03B0W
Audience: Online marketeers
Rating: 5
Reviewer: Kay Ewbank

This isn't a book on programming; it's about using social media as part of your business strategy to increase sales.

Being savvy about social media is a necessary part of many tech roles, and this is a book about how to do that part of your job better, and to achieve better results.

The authors work through a set of goals looking at how you can use social media to achieve outcomes such as increasing sales by a specific percentage.

The book opens with an interesting foreward by Jeremy Schoemaker, a blogger who was voted the most influential person on the Internet by Fast Company Magazine,  on the way social media is a key part of the route to success. 

Banner

The first chapter then outlines the social media landscape, looking at a number of sites and services including Twitter, Facebook, LinkedIn, Google+, YouTube, Pinterest, Tumblr, reddit, imgur, Quora, and Instagram.

Next Stephan Spencer, and Jimmy Harding work through how to set up a basic social media strategy, including having a plan for how you're going to cope if you suddenly become more successful. The next two chapters look at marketing strategies for physical goods and for digital goods and services. The tactics include site specific tactics with advice on where to target your effort so it pays off. The next chapter is on local services and storefronts for those companies who are selling to local markets - restaurants, clubs, kiosks and storefronts.

 

There's an interesting chapter on designing and testing ads on Facebook that has useful advice on how not to waste lots of money, and a set of questions and answers for navigating your way through working with Facebook ads.

A chapter on Guerrilla marketing is next, followed by a chapter on professional presence and damage control that discusses how to handle negative online feedback.

Chapters on book promotion and event promotion look at specifics for these markets, with tips on how to reach the people who matter in terms of getting reviews.

A chapter on SEO - search engine optimization - looks at how to optimize for the different sites. The final two chapters cover how to reach influencers, and affiliate marketing.

This book is refreshingly hype free, and has a lot of down-to-earth and workable advice. If you're trying to sell something and want to use social media to help, it's well worth reading and will help you focus your efforts where they matter.

 

To keep up with our coverage of books for programmers, follow @bookwatchiprog on Twitter or subscribe to I Programmer's Books RSS feed for each day's new addition to Book Watch and for new reviews.

 

Banner


Python 101

Author: Michael Driscoll
Publisher: Michael Driscoll
Pages: 238
ISBN: 978-0996062817
Audience: New and not so new users of Python
Rating: 4
Reviewer: Sue Gee

Python has become a popular language for beginners. Is this book a good way to get started?



Designing with Data, 2nd Edition

Author: Rochelle King, Elizabeth F Churchill, and Caitlin Tan
Publisher: O'Reilly
Pages: 370
ISBN: 978-1449334833
Print: 1449334830
Kindle: B06XY9TTN8
Audience: Data developers
Rating: 4
Reviewer: Kay Ewbank

 

This book looks at how you can use data-driven A/B testing for making design d [ ... ]


More Reviews

Related Reviews

Social Media Marketing

The Social Media Marketing Book

Facebook Marketing, 2nd Edition 

Last Updated ( Saturday, 19 November 2016 )
 
 
Banner

   
Banner
Banner
RSS feed of book reviews only
I Programmer Book Reviews
RSS feed of all content
I Programmer Book Reviews
Copyright © 2017 i-programmer.info. All Rights Reserved.
Joomla! is Free Software released under the GNU/GPL License.