The Joy of Android Apps
The Joy of Android Apps
Written by Lucy Black   
Saturday, 09 June 2012

If you are an Android developer you probably don't need reminding that Android Apps are Amazing. However, given the keen rivalry there is between the Apple and Android ecosystems, having some facts and figures to back up the claim is welcome.

While the information in the infographic is based on recent statistics, Android continues to spread and the number of apps available is also growing. There were 300 million Android devices across the globe in February and with 850,000 daily Android activations by now the headline figure must be somewhere around 3.75 million. And Google play now offers over 500,000 apps.



(click in infographic to enlarge)

But as developers do we welcome so much competition? Perhaps the most depressing information in the graphic is that the ten 10 apps - which include Facebook and several Google properties such as Google Search, Gmail and Google Maps - account for 43% of Android app usage and that once you look beyond the top 50 apps than only 40% of usage is left for the remaining half a million apps.

On the other hand, we can all dream of creating the next Angry Birds, which is in the top 10, and gets played by 35% of 35-44 year olds - who own Androids, which is assumed rather than stated!

And when it claims,

"4 out of 5 people use Facebook for Android" - that's another misleading overstatement, but you get the message that the number of users of the Android Facebook app is impressive.

Although the top 10 grossing apps are listed, we are not told what their revenue is. Nor is there any information here about what proportion of Android apps make any money - and the answer to this would make depressing reading.

This infographic comes from StartApp, a company which has an alternative model for making income from Android apps based on search revenue. When a developer integrates the StartApp SDK into an app, any user who then downloads that app will find a new search icon on their desktop. When the user searches the Web via this new icon, StartApp makes money and in view of this it can run its pay-per-download program which pays $50 per 1000 downloads in the US, $10 per 1000 downloads in other parts of the world. In only eight months it already paid out a million dollars to developers.




More Information


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