Mobile web usage increases after dark
Mobile web usage increases after dark
Monday, 03 January 2011

A recent study reveals that the use of apps and mobile web goes up in relative terms in the evening and night time, whereas traditional communication services capture more user attention in the day time.

 

Banner

 

In order to arrive at these finding, which will be of use to advertisers looking to target ad placement, the mobile analytics company, Zokem, analyzed a dataset of more than 10 000 smartphone users, including 6.5 million distinct smartphone application usage sessions in 16 countries during 2009 and 2010.

Zokem compared the relative use of smartphones at different parts of the day, calculating an index for each of the main smartphone activities (browsing, voice, messaging and apps) by comparing the number of usage sessions per category to the total number all usage sessions in a particular hour.

 

zokemchart-1

(click to enlarge)

The analysts concluded:

"As expected, voice and messaging dominate day time usage, but fall towards the night as people communicate less through calls and messaging in the night time. Voice drops quicker than messaging, perhaps because it is a more business oriented service.

In absolute terms, day time usage is still higher than evening time usage for all categories (Figure 2), but interestingly mobile apps and web browsing are stronger in the evening and night time, at least in relative terms."

 

zokemchart2

(click to enlarge)

zokemlogo

Banner


Hollerith Census Machine - A Milestone In Big Data Big
16/08/2016

August 16, 1890 was the date on which the US Census Bureau announced that the US population was 62,662,250. It was the first time that machinery was used to automate the process and the use of Holleri [ ... ]



Stanford Algorithm MOOCs Relaunched
08/08/2016

Both of Tim Roughgarden's classic computer science MOOCs that had repeatedly run on Cousera's original platform and been consistently well received by students have relaunched today on the new pl [ ... ]


More News


Last Updated ( Monday, 03 January 2011 )
 
 

   
RSS feed of news items only
I Programmer News
Copyright © 2016 i-programmer.info. All Rights Reserved.
Joomla! is Free Software released under the GNU/GPL License.