Mobile web usage increases after dark
Monday, 03 January 2011

A recent study reveals that the use of apps and mobile web goes up in relative terms in the evening and night time, whereas traditional communication services capture more user attention in the day time.

 

Banner

 

In order to arrive at these finding, which will be of use to advertisers looking to target ad placement, the mobile analytics company, Zokem, analyzed a dataset of more than 10 000 smartphone users, including 6.5 million distinct smartphone application usage sessions in 16 countries during 2009 and 2010.

Zokem compared the relative use of smartphones at different parts of the day, calculating an index for each of the main smartphone activities (browsing, voice, messaging and apps) by comparing the number of usage sessions per category to the total number all usage sessions in a particular hour.

 

zokemchart-1

(click to enlarge)

The analysts concluded:

"As expected, voice and messaging dominate day time usage, but fall towards the night as people communicate less through calls and messaging in the night time. Voice drops quicker than messaging, perhaps because it is a more business oriented service.

In absolute terms, day time usage is still higher than evening time usage for all categories (Figure 2), but interestingly mobile apps and web browsing are stronger in the evening and night time, at least in relative terms."

 

zokemchart2

(click to enlarge)

zokemlogo

Banner


IBM Launches IoT Foundation
21/10/2014

Just about everyone you can think of wants a slice of the Internet of Things pie and now IBM has placed its best bet for securing its IoT profits in the future - the IBM Internet of Things Foundation. [ ... ]



Fear And Loathing In the App Store 8 - Apple Takes Down Innovative App
08/10/2014

Programming into the unknown - it is what keeps us all going. The idea that with nothing but some code we can do something that hasn't been done before. In the old days what you did was between you an [ ... ]


More News


Last Updated ( Monday, 03 January 2011 )
 
 

   
RSS feed of news items only
I Programmer News
Copyright © 2014 i-programmer.info. All Rights Reserved.
Joomla! is Free Software released under the GNU/GPL License.