Designing with Data, 2nd Edition

Author: Rochelle King, Elizabeth F Churchill, and Caitlin Tan
Publisher: O'Reilly
Pages: 370
ISBN: 978-1449334833
Print: 1449334830
Kindle: B06XY9TTN8
Audience: Data developers
Rating: 4
Reviewer: Kay Ewbank

 

This book looks at how you can use data-driven A/B testing for making design decisions in your code.

A/B testing is a statistical technique where you run a controlled experiment where you test two versions of the thing being tested.

The book starts with a discussion of what the increasing amount of data means for developers, and how it can help you come up with better designs. This discussion is followed by a chapter on the ABCs of using data, where A/B testing is introduced.

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The authors have created a framework for A/B testing, and this is introduced in the next chapter, along with a set of examples. The framework consists of three stages - definition, execution, and analysis, and each of these is then further explained in its own chapter, with examples and descriptions of how to frame your experiment, how to put it into action, and how to get and interpret the answers from your experiment.

 

 

A chapter on creating the right environment for data-aware design is next, explaining three key principles - shared company culture and values, hiring and growing the right people, and processes to support and align.

The book ends with a concluding chapter looking at ethical considerations - how your experiments might affect people's behavior, the power of suggestion, and general ethics in online experimentation.

This isn't a book about statistical techniques for testing. Instead, it's about things you need to think about when designing tests - how to choose your test users, what you can do to understand your variables. Despite some business guru speak, it is generally quite down to earth and reasonable, and does include some interesting ideas. 

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The Art of Assembly Language 2nd Ed

Author: Randall Hyde
Publisher: No Starch Press, 2010 
Pages: 760
ISBN: 978-1593272074
Print: 1593272073
Kindle: B011DAPHEO
Aimed at: Beginners
Rating: 4
Reviewed by: Harry Fairhead

If you have always wanted to learn assembly language then this book might be just what you have been looking f [ ... ]



Software Design Decoded: 66 Ways Experts Think

Author: Marian Petre, André Van Der Hoek and Yen Quach
Publisher: MIT Press
Pages: 184
ISBN: 978-0262035187
Print: 0262035189
Kindle: N/A
Audience: Software Designers
Rating: 3.8
Reviewer: Kay Ewbank

This book consists of sixty-six short one-page insights each putting forward an idea about how expert [ ... ]


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Last Updated ( Saturday, 24 June 2017 )