|Microsoft Offers More Revenue To Developers|
|Written by Lucy Black|
|Thursday, 10 May 2018|
At Build 2018 Microsoft announced an incentive to encourage developers to create apps for Windows 10. A new fee structure will enable devs to keep 95 percent of revenue earned from certain apps. It excludes games, where the 70 percent share will still apply.
The increased share of revenue includes the purchase of applications or any in-app products when a customer uses a deep link to make purchases in the Microsoft store.
While this sounds like a really good offer, it is limited in its scope.
According to the Windows Dev Center the 95% revenue share applies to:
If the purchase of an app that would otherwise qualify (i.e. not a game) is made on an Xbox console, then the developer won't receive the augmented share, the existing fee will apply instead.
To further restrict its applicability, the new fee structure only applies to individual purchases. If your app is offered through organizational licensing in Microsoft Store for Business and/or Microsoft Store for Education, the current fee will continue to apply.
Another way in which you get less, 85% rather than 95%, is when Microsoft helps you to acquire a customer through any method, such as in a collection on Microsoft Store.
Regarding in-app purchases and subscriptions:
There's no firm date for the new fee structure to come into effect. The FAQs state:
The announcement also includes a disclaimer:
Final details subject to change
Is the prospect of getting a 95% share from productivity, lifestyle, informational and other non-gaming apps sufficient encouragement to get devs to create new apps or port existing ones to Windows 10?
If you are still wavering, the size of the potential market may help sway your decision. At Build 2018, Microsoft announced that there are now nearly 700 million active Windows 10 devices.
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|Last Updated ( Thursday, 10 May 2018 )|