|Google Speeds Up Mobile HTML With AMP|
|Thursday, 08 October 2015|
Google has stepped into the web arena once again with AMP, Accelerated Mobile Pages. It is built on HTML and associated standards and the way that it achieves its speed up is to do more with less.
In addition all resources have to state there size so that layout can be created and hence optimized before they finish loading.
There is also a range of extended components can be added to the page by being explicitly loaded:
There is no word on how to get additional components into the library.
By cutting everything down to this simple level, things obviously can be made to go faster. Google is also offering to host a cache for AMP pages - i.e. a free content delivery network. It will also high AMP news pages but also add that this will not effect search ranking.
The page speed increases are claimed to be from 15 to 85%. It is reported that the New York Times load time went from 3 seconds to 500 milliseconds.
The project is open source under the Apache License 2 and available on GitHub.
Many comments on the web are trying to find a reason why Google is being so generous - perhaps it can make it ad services preferable or perhaps they just get analytics, or perhaps it is a devious scheme to take over the web? There is plenty of suspicion but no evidence and no obvious big problems - apart from the restrictions.
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|Last Updated ( Thursday, 08 October 2015 )|