|How Much Do Apps Earn?|
|Written by Janet Swift|
|Saturday, 05 May 2012|
In a survey last month, 80% of developers admitted they don't earn enough money from building apps to support an independent business and 59% of apps don't generate enough revenue to break even on development costs.
These depressing findings, and more summarized in this infographic, come from a survey by App Promo, a company that aims to help developers achieve success through its app marketing and strategy services.
The goal of its First Annual App Developer Survey, conducted online from April 6 - 22, 2012 was to:
get a deeper statistical understanding on how developers are doing with their applications especially from a monetization and marketing perspective
Developers for iOS, Android, BlackBerry, Windows and Symbian were encouraged to participate by a prize draw for $1,000 in App Store Optimization services. According to the survey report, over a hundred (102 to be exact) app developers took part.
Click in the infographic to enlarge it
Source: App Promo blog
Only a minority of respondents reported outstanding success in terms of revenue with 12% having earned $50,000 or more. At the bottom of the heap 68% had made $5,000 or less.
In its survey report The Necessity of Moblie App Marketing, App Promo concluded that marketing is the factor that contributes to success:
What we found is that those developers that spend money and time on marketing outside of the app stores found the most success based on the revenue they had earned for their app. This core finding echoes what we
This must be a biased survey - and the reality is probably that an even greater proportion of apps fail in revenue terms - but the overall message holds - it is not enough simply to build an app and expect to make a fortune.
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|Last Updated ( Saturday, 05 May 2012 )|