AI-Powered Bing Provides Boost For Edge
Written by Sue Gee   
Friday, 10 March 2023

Microsoft has announced that its search engine Bing has passed 100 million daily active users. This must surely help the Edge Browser gain some traction.

bing-icon web

It is now a month since Microsoft launched its "New Bing" in Edge, its chrome-based browser.  At the time Microsoft claimed that Bing was integrating an Open AI large language model that was more powerful than ChatGPT and customized specifically for search.

In our report Bing+GPT: This Is Not A Search Engine Mike James argued that adding the new features to Bing converted it into "answer engine" and questioned the extent to which it would disrupt the way in which we currently interact with search.

A blog post from Yusuf Mehdi now has some evidence that users are engaging differently with the new Bing but he starts by sharing a new milestone for Edge:

after a number of years of steady progress, and with a little bit of a boost from the million+ new Bing preview users, we have crossed 100M Daily Active Users of Bing.  This is a surprisingly notable figure, and yet we are fully aware we remain a small, low, single digit share player.  
That said, it feels good to be at the dance!

We will have to wait for Stat Counter to provide us with whether this has had any impact on Chrome's massively dominant share of the browser market, and it will take some time for Edge to gain a share that takes it in double digits.

Medhi reports that roughly a third of those trying out the new Bing preview are new to Bing which he argues validates the view that search was due for a reinvention and that combining Search + Answers + Chat + Creation in one experience would prove attractive.

He also has empirical evidence of the value to users of an integrated Search + Chat experience: 

Roughly one third of daily preview users are using Chat daily. We’re seeing on average, roughly three chats per session with more than 45 million total chats since the preview began. And 15 percent of Chat sessions are people using Bing to generate new content demonstrating we are extending search to creativity. 



More Information

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Last Updated ( Friday, 10 March 2023 )