| Ask, Measure, Learn; Using Social Media Analytics to Understand and Influence Customer Behavior (O'Reilly) |
| Sunday, 02 March 2014 | |||
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You can measure practically anything in the age of social media, but if you don’t know what you’re looking for, collecting mountains of data won’t yield a grain of insight. In this non-technical guide Lutz Finger and Soumitra Dutta show you how to extract significant business value from big data with Ask-Measure-Learn, a system they origianlly devised to help governments and NGOs sift through volumes of data. Author: Lutz Finger & Soumitra Dutta
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