There is much buzz around big data and we all want to know what it is and how it works. This book's subtitle is "Using Smart Big Data, Analytics and Metrics to Make Better Decisions and Improve Performance" . In it ′Big Data Guru" Bernard Marr looks at the SMART model: Start with Strategy; Measure Metrics and Data, Apply Analytics, Report Results, Transform Business.  

<ASIN:1118965833>

Author: Bernard Marr
Publisher: Wiley
Date: February 1, 2015
Pages: 258
ISBN: 9781118965832
Print: 1118965833
Kindle: B00S4TBEJK

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