Our goal is to craft a strategy for creating successful users. And that strategy is full of surprising, counter-intuitive, and astonishingly simple techniques that don’t depend on a massive marketing or development budget. Techniques typically overlooked by even the most well-funded, well-staffed product teams. Every role is a key player - product development, engineering, marketing, user experience, support. Armed with a surprisingly overlooked science and a unique POV, we can can reduce the role of luck. 

<ASIN:1491919019>

Author:  Kathy Sierra
Publisher: O'Reilly 

Date: February 23, 2015
Pages: 304

ISBN: 9781491919019
Print: 1491919019
Kindle: B00TQYP24U

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