Alternate Reality Games (A K Peters/CRC Press)
Wednesday, 06 April 2016

In Alternate Reality Games: Gamification for Performance, Charles Palmer and Andy Petroski lead you through the fundamentals of ARGs. They include a discussion of what is and is not an ARG, citing examples and identifying business challenges that can be addressed through ARGs and present case studies that illustrate the variety of forms that ARGs take and the issues to which they can be applied, such as improving performance and critical communication situations. 

<ASIN:1498722385>

The book also gives guidelines for creating your own ARGs, reviewing the process and technological tools and considerations relevant to their creation and acts as a reference for those approaching or considering ARGs for the first time as well as the training professional or professional game designer.
 
Authors: Charles Palmer & Andy Petroski

Publisher:A K Peters/CRC Press
Date: April 7, 2016
Pages: 130
ISBN: 978-1498722384
Print: 1498722385
Kindle: B01DLRHTT8

 

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