Big data is a hot topic. Everyone understands its power and importance, but many fail to grasp the actionable steps and resources required to utilise it effectively. This book from Bernard Marr, author of Big Data (see Kay Ewbank's review) fills the knowledge gap by showing how major companies are using big data every day, from an up-close, on-the-ground perspective.

<ASIN:1119231388>

From technology, media and retail, to sport teams, government agencies and financial institutions, learn the actual strategies and processes being used to learn about customers, improve manufacturing, spur innovation, improve safety and so much more. Organised for easy dip-in navigation, each chapter follows the same structure to give you the information you need quickly. For each company profiled, learn what data was used, what problem it solved and the processes put it place to make it practical, as well as the technical details, challenges and lessons learned from each unique scenario.

• Learn how predictive analytics helps Amazon, Target, John Deere and Apple understand their customers
• Discover how big data is behind the success of Walmart, LinkedIn, Microsoft and more
• Learn how big data is changing medicine, law enforcement, hospitality, fashion, science and banking
• Develop your own big data strategy by accessing additional reading materials at the end of each chapter

Author: Bernard Marr
Publisher: Wiley
Date: May 2, 2015
Pages: 320
ISBN: 978-1119231387
Print: 1119231388

Related Review:

Big Data: Using SMART big data analytics and metrics to make better decisions and improve performance also by Bernard Marr, reviewed by Kay Ewbank

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