|Kindle Lending Club forced to change name|
|Monday, 14 February 2011|
Amazon has forced the Kindle Lending Club to change its name. As from today the lend and loan site is at BookLending.com. Otherwise it continues in exactly the same way.
The Kindle Lending Club launched last month as a website to enable Kindle users to lend and borrow their e-books. It operates on a simple principle - owners of Kindle books make them available for loan and the site matches this availability to requests from other users to borrow the titles.
Its arrival made sufficient impact for Amazon to object to its use of "Kindle", a name trademarked by Amazon, in its title. So, having acquired the new domain booklending.com, from today the club is rebranded with a new name.
Its new url is www.BookLending.com. However, apart from the fact that the wording on the logo has changed and its Twitter name has become @BookLending to match, it is business as usual for the site. And its Facebook page which is where the social activity that motivates the site takes place has retained its Kindle Lending Club identity.
Of course this minor glitch is nothing compared to the whole issue of lending ebooks. Publishers hate the idea but readers think that book lending is their right. In this day and age of social media there has to be a way to allow readers to share what they read.
|Last Updated ( Monday, 14 February 2011 )|