|Focus on Google Search|
|Written by Alex Armstrong|
|Tuesday, 13 December 2011|
Search has become synonymous with Google and now Google has decided to share its search algorithm updates on a monthly basis. However this new spirit of openness isn't real - Google still depends on security by obscurity to stop people from manipulating its results.
The people responsible for Google Search are very keen for us to know what they are doing.
A video posted earlier this year that we commented on in How does Google search?, tells how there are around 500 changes to the search algorithm every year - that's around two per day - and discusses the process of making these changes testing them to ensures that they are perceived as improvements:
In November a post on Inside Search, the official Google Search blog, listed 10 algorithm changes and as that was well received it's becoming a regular feature with monthly lists of changes.
The first of the series of Search quality highlights has another ten feature changes.
If you are interested in the Evolution of Google Search this video posted last month shows some of the notable milestones and introduces more members of the Search team.
Google has an interesting problem to solve. If it opens up on its search algorithm then people will find ways to manipulate it. However if it says nothing then users might lose confidence in it because it is opaque and not trustworthy. Saying just enough to indicate that you are ahead of the game but not enough to enable others to win the game is a difficult problem. This is security by obscurity and we all know that this is never a good idea. Google really should put some of its research efforts into finding ways of basing its search on methods that can be made public without too much danger of being manipulated.
|Last Updated ( Wednesday, 27 June 2012 )|