Alan Sugar, whose name for anyone with an interest in computer history is linked to that of Amstrad, the company that brought games, word processing and desktop computing to a mass market in the UK. We wish Happy Birthday to the computer pioneer who made the PC an affordable commodity.

Sir Alan Sugar is perhaps best known today for being the presenter of the UK version of the TV show, The Apprentice and for being the former chairman of Tottenham Hotspur Football Club.

Having been knighted in 2009 the is also know as Baron Sugar of Clapton in the London Borough of Hackney. And it was in Hackney that he was born and brought up and became an entrepreneur.

Alan Michael Sugar,

born March 24, 1947 in Hackney, London UK

Alan Sugar formed the company AMS Trading Ltd, giving it a name that incorporated his initials, in 1968. Initially set up to sell electrical goods, Amstrad soon moved into manufacturing hi-fi and in the 1980's it played a pivotal role in the computer boom.

If you are interested in how Amstrad started, developed and came to an end see these history articles - all of which include part of Alan Sugar's story

Alan Sugar - Amstrad and the CPC

Alan Sugar's PCW

PC-1512 and the fall of Amstrad

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