Selling software to engineering teams has always been a challenge for developer tools companies. Formal sales cycles often lag months behind a developer’s initial, silent adoption of a tool. To address the problem, Reo.Dev captures and interprets overlooked adoption signals with its novel platform.

In the AI infrastructure era technical users are quickly becoming the primary buyers. But a core problem for devtool companies remains that of "pipeline fog": the initial product evaluation signals—like downloading a container or cloning an open-source repository—remain invisible to traditional sales tracking tools (CRM, etc.). Developers start using a product bottom-up, and sales teams are blind to this interest until much later.

Reo.Dev addresses this with an intent-based approach to sales. Its Intent Platform is a system where a user declares the desired outcome (what to achieve), and the system autonomously figures out the steps (how to achieve it).

For sales, Reo.Dev's platform adopts this philosophy:

• Desired Outcome (Intent): Find high-fit accounts that are actively evaluating a product and surface them to sales.
  
  
• Autonomous Steps: The platform uses AI to continuously monitor developer activity across the web, capturing Developer Intent Intelligence.

Code deployments, package installs, and documentation engagement are all signals that indicate real buying intent when selling to a technical audience. Reo.Dev's AI turns these developer signals into revenue. It tracks real-time activities such as GitHub commits, package installs, Docker pulls, and activity within open-source communities. By interpreting these signals, the platform can predict which accounts are most likely to convert and determine the optimal time for a sales team to engage.

Achintya Gupta, co-founder and CEO of Reo.Dev, explains:

"Developers are the new buyers of the AI era, but GTM teams have largely been left blind to their adoption signals. We built Reo.Dev to make developer intent visible, actionable, and revenue-generating so that devtool companies can finally align with how developers actually evaluate and buy software.”

The platform is already in use by over 100 developer-first companies, including names like Chainguard, Datahub, and LangChain, who are seeing measurable results.

Satprit Duggal, CMO of Datahub, noted the importance of this visibility:

“Over the last six months, it’s helped us drive a double-digit increase in new leads and provided enriched activity for nearly half our pipeline. This visibility lets our Sales team engage more prospects faster, making Reo.Dev a vital part of how we grow.”

Reo.Dev recently secured $4 million in seed funding led by Heavybit, which will be used to accelerate the product development roadmap and establish a U.S. office. To support this momentum and drive education in this new automation paradigm, the company is launching the DevGTM Academy, a new learning hub that will offer practical lessons, case studies, and expert insights on best practices for selling to technical teams. Sign up to jopin its waitlist here.

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Reo.Dev

DevGTM Academy

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