Google Buys Fitbit
Written by Alex Denham   
Monday, 04 November 2019

Google is buying Fitbit, the wearable devices company, for $2.1 billion. Google's own offering in the wearable market, Wear OS, has been unsuccessful in breaking into the smartwatch market.

While the Fitbit brand has strong user loyalty and is probably the most recognizable name among sport tracking devices, Apple has the largest market share among smart watches and is still gaining, while at the budget end their rivals include Amazon tracker and Huawei.


Google's Rick Osterloh,Senior Vice President, Devices & Services said that the company sees this as an:

"an opportunity to invest even more in Wear OS as well as introduce Made by Google wearable devices into the market."

He also said that by working closely with Fitbit’s team of experts, and bringing together the best AI, software and hardware, Google can

"help spur innovation in wearables and build products to benefit even more people around the world."

Many people have been upset at the thought that Google now has access to all the data users have stored in Fitbits. The view is that Google's advertising arm may well find the information too attractive not to exploit. In an attempt to stave off the criticism, Google has promised not to see Fitbit data or to use it for targeting ads to Fitbit users, saying:

Privacy and security are paramount. When you use our products, you're trusting Google with your information. We understand this is a big responsibility and we work hard to protect your information, put you in control and give you transparency about your data. Similar to our other products, with wearables, we will be transparent about the data we collect and why. We will never sell personal information to anyone. Fitbit health and wellness data will not be used for Google ads. And we will give Fitbit users the choice to review, move, or delete their data.

For developers, what will be interesting will be how Wear OS and the Fitbit software are used together on Fitbit's smartwatch options such as Fitbit Versa. A more open development market could open up opportunities for app development.


More Information

Fitbit Homepage

Related Articles

Android Wear 2.0 To Launch In February

Breaking Fitness Records Without Even Moving - Spoofing The Fitbit

Pebble Taken Over By FitBit - Developers & Users Abandoned 

Google Fit SDK Preview 

Android Comes To Wearables And Watches 


To be informed about new articles on I Programmer, sign up for our weekly newsletter, subscribe to the RSS feed and follow us on Twitter, Facebook or Linkedin.


AWS Lambda Adopts Java 21

AWS Lambda functions can now use all the new and useful language features as well as performance improvements introduced in Java 21 as part of the Amazon Corretto JDK implementation.

Holiday Gifts For Programmers

As Black Friday looms, the well-organized among us are hitting the shops to be ready with our festive gifts, though I doubt many of us are as ready as the friend who told me they've already finished w [ ... ]

More News




or email your comment to:

Last Updated ( Monday, 04 November 2019 )