| IBM (MIT Press) |
| Friday, 05 July 2019 | |||
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Subtitled "The Rise and Fall and Reinvention of a Global Icon", this book in the History of Computing series tells the story of one of the most influential American companies of the last century. Author James Cortada, a historian who worked at IBM for many years, describes IBM's technology breakthroughs, including the development of the punch card the calculation and printing of the first Social Security checks in the 1930s, the introduction of the PC to a mass audience in the 1980s, and the company's shift in focus from hardware to software. <ASIN:0262039443> Cortada discusses IBM's business culture and its orientation toward employees and customers; its global expansion; regulatory and legal issues, including antitrust litigation; and the track records of its CEOs. Author: James Cortada
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