Subtitled Insights from a Connected World, this book provides readers with a thorough, practical and updated guide to NodeXL, the open-source social network analysis (SNA) plug-in for use with Excel. Authors Derek L. Hansen, Ben Shneiderman, Marc Smith and Dr. Itai Himelboim analyze social media, provide a NodeXL tutorial, and present network analysis case studies, all of which are revised to reflect the latest developments.

Sections cover history and concepts, mapping and modeling, the detailed operation of NodeXL, and case studies, including e-mail, Twitter, Facebook, Flickr and YouTube. In addition, there are descriptions of each system and types of analysis for identifying people, documents, groups and events.

Authors: Derek L. Hansen, Ben Shneiderman, Marc Smith and Dr. Itai Himelboim
Publisher: Morgan Kaufmann
Date: July 2019
Pages: 248
ISBN: 978-0128177563
Print: 012817756X
Kindle: B07RNWF5P7
Audience: Data Scientists
Level: Intermediate
Category: Data Science

• Walks users through NodeXL while also explaining the theory and development behind each step
• Demonstrates how visual analytics research can be applied to SNA tools for the mass market
• Includes updated case studies from researchers who use NodeXL on popular networks like email, Facebook, Twitter, and Instagram
• Includes downloadable companion materials and online resources

For recommendations of data mining books see Reading Your Way Into Big Data in our Programmer's Bookshelf section.

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