Subtitled Insights from a Connected World, this book provides readers with a thorough, practical and updated guide to NodeXL, the open-source social network analysis (SNA) plug-in for use with Excel. Authors Derek L. Hansen, Ben Shneiderman, Marc Smith and Dr. Itai Himelboim analyze social media, provide a NodeXL tutorial, and present network analysis case studies, all of which are revised to reflect the latest developments.

<ASIN:012817756X>

Sections cover history and concepts, mapping and modeling, the detailed operation of NodeXL, and case studies, including e-mail, Twitter, Facebook, Flickr and YouTube. In addition, there are descriptions of each system and types of analysis for identifying people, documents, groups and events.

Authors: Derek L. Hansen, Ben Shneiderman, Marc Smith and Dr. Itai Himelboim
Publisher: Morgan Kaufmann
Date: July 2019
Pages: 248
ISBN: 978-0128177563
Print: 012817756X
Kindle: B07RNWF5P7
Audience: Data Scientists
Level: Intermediate
Category: Data Science

• Walks users through NodeXL while also explaining the theory and development behind each step
• Demonstrates how visual analytics research can be applied to SNA tools for the mass market
• Includes updated case studies from researchers who use NodeXL on popular networks like email, Facebook, Twitter, and Instagram
• Includes downloadable companion materials and online resources

For recommendations of data mining books see Reading Your Way Into Big Data in our Programmer's Bookshelf section.

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