|The Cult of Mac, 2nd Ed (No Starch Press)|
|Monday, 30 December 2019|
This is the second edition, after 15 years, of a cult book about a cult company. Authors Leander Kahney and David Pierini bring the reader into the world of Apple today while also filling in the missing history since the 2004 edition, including the creation of Apple brand loyalty, the introduction of the iPhone and the death of Steve Jobs. The book explores how enthusiastic fans line up for the latest product releases, how artists pay tribute to Steve Jobs' legacy in sculpture and opera, and why some photographers and filmmakers have eschewed traditional gear in favor of iPhone cameras.
Authors: Leander Kahney and David Pierini
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