If Then: How the Simulmatics Corporation Invented the Future (Liveright)
Friday, 09 October 2020

The Simulmatics Corporation, launched during the Cold War, mined data, targeted voters, manipulated consumers, destabilized politics, and disordered knowledge―decades before Facebook, Google, and Cambridge Analytica. Jill Lepore, author of These Truths, came across the company’s papers in MIT’s archives and set out to tell this forgotten history, the long-lost backstory to the methods and mindset of Silicon Valley.

<ASIN:1631496107>

The company’s scientists built a “People Machine” that aimed to model everything from buying a dishwasher to counterinsurgency to casting a vote. Deploying their “People Machine” from New York, Washington, Cambridge, and even Saigon, Simulmatics’ clients included the John F. Kennedy presidential campaign, the New York Times, the Department of Defense, and dozens of major manufacturers.

Author: Jill Lepore
Publisher: Liveright
Date: September 2020
Pages: 432
ISBN: 978-1631496103
Print: 1631496107
Audience: Developers interested in history of computing
Level:Introductory/ Intermediate
Category: History 

ifthen

For more Book Watch just click.

Book Watch is I Programmer's listing of new books and is compiled using publishers' publicity material. It is not to be read as a review where we provide an independent assessment. Some, but by no means all, of the books in Book Watch are eventually reviewed.

To have new titles included in Book Watch contact  BookWatch@i-programmer.info

Follow @bookwatchiprog on Twitter or subscribe to I Programmer's Books RSS feed for each day's new addition to Book Watch and for new reviews.

 

 

Banner
 


Playing Smart

Author:  Julian Togelius
Publisher: MIT Press
ISBN: 978-0262039031
Print: 0262039036
Kindle: B07MDF52BM
Audience: Game designers
Rating: 4
Reviewer: Mike James
Games and AI seem to go together, but why?



How to Grow a Robot: Developing Human-Friendly, Social AI

Author: Mark H. Lee
Publisher: MIT Press
Pages: 384
ISBN: 978-0262043731
Print: 0262043734
Kindle: B0874BMM14
Audience: Developers interested in how robotics and AI can be combined.
Rating: 5
Reviewer: Kay Ewbank

This book sets out to look at how robots can be more human-like, friendly and engaging. [ ... ]


More Reviews