This book invites the reader to see their business differently. Not as a collection of teams and tasks, but as a complex adaptive system. One that’s constantly shifting, often in ways they can’t see or predict. Kathy Keating, Etienne de Bruin and Scott Graves argue that beneath every team dynamic, delivery delay, or organizational bottleneck is a hidden world shaping outcomes. And unless you can see that world, you’re destined to repeat the same frustrating patterns, over and over again, as you grow.

<ASIN:1967830010 >

The authors provide reasons why companies stall as they scale, and how leaders can restore clarity, momentum, and adaptability. Liquid introduces the four emergent properties all effectively run technology organizations exhibit. 

Author: Kathy Keating, Etienne de Bruin and Scott Graves
Publisher: CTO Sentinel
Date: August 2025
Pages: 317
ISBN: 978-1967830015
Print: 1967830010
Kindle: B0FHPRSQF8
Audience: General
Level: Introductory
Category: General interest

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