Adobe's new SocialAnalytics product, which adds a social dimension to its existing online marketing tools for business customers is now in a worldwide beta program.

Adobe's SocialAnalytics, a new product within its Online Marketing Suite, was originally unveiled at the Adobe Omniture Summit online marketing conference in Salt Lake City in March. Now it has been made available as a worldwide beta at the Adobe Omniture Summit EMEA, 2011 currently being held in London.

Adobe SocialAnalytics claims to go beyond social monitoring in that it aggregates all relevant activity from social networks and online communities and identifies how that activity impacts key business metrics and brand perception, ultimately guiding social activity across channels and driving ROI. It forms part of a suite of integrated applications, powered by Omniture, to collect and unleash the power of customer insight to optimize customer acquisition, conversion and retention efforts as well as the creation and distribution of content.

The dashboard within Adobe SocialAnalytics is customizable to show the reportlets most relevant to a customer's business (Click to enlarge)

Adobe customers using SocialAnalytics can monitor and measure popular social platforms, in particular Facebook, Twitter and YouTube, as well as blogs and forums in multiple languages. English, French, Spanish and Portuguese are currently supported and other languages will be added.

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