Google Launches Data Video Series
Written by Alex Denham   
Monday, 09 July 2018

The Google Analytics team has launched a video series called Measure Matters that looks at best practices on using Google Analytics with data. While some of the topics sound rather too 'marketeery', others have info of interest to developers.

The series started in May with a deep dive into Machine Learning. This looked at automated insights within Google Analytics,  and how they use machine intelligence to find interesting insights from the many combinations of metrics and dimensions.For example, an automated insight might highlight when you get visitors from a different source visiting your website, or what's driving increased sales of a product.

The second video in the three launched so far looks at 'finding your North Star'. In other words, how to put together a plan and make choices based on data. The North Star metric is described as the single metric that best captures the value your product delivers to customers, the one where improving that metric creates growth in your customer base. 

The third episode focuses on how app developers can make use of mobile app analytics by using Google Analytics for Firebase. Mobile app reporting shows how your iOS or Android apps are being used.  The reports work in conjunction with the Firebase SDK, which automatically captures a number of events and user properties and also allows you to define your own custom events to measure the things that matter to your business. Once the data is captured, it's available in a dashboard in both the Google Analytics interface and the Firebase console.

The fourth video has the title Hearts, Charts and Shopping Carts, and is essentially about how to use data and measurement rather than relying on sentiment and gut feeling when working out marketing plans.

There'll be a new video on YouTube in the Measure Matters series every two weeks on a Wednesday.

mmgoogle
 

More Information

Measure Matters Channel

Related Articles

DevTube - A Curated Collection of Videos

Free ASP.NET Training Videos

Three Videos, Alan Kay, Donald Knuth & Bjarne Stroustrup

 

To be informed about new articles on I Programmer, sign up for our weekly newsletter, subscribe to the RSS feed and follow us on, Twitter, FacebookGoogle+ or Linkedin.

Banner


Scylla DB Adds Materialized Views
28/01/2019

There's a new version of Scylla, the open source NoSQL database that's Apache Cassandra compatible. Version 3.0 adds support for materialized views, secondary indexes, and hinted hand-offs, and has im [ ... ]



The Importance Of Responsive Web Design
10/02/2019

The days when we could afford to ignore responsive web design are over. Here's an infographic that summarizes the reasons why we should all be adopting mobile-friendly design.


More News

Python

 



 

Comments




or email your comment to: comments@i-programmer.info

Last Updated ( Monday, 09 July 2018 )