The World Wide Web Consortium (W3C) is rolling out a new logo following the release of strategic objectives to support W3C's roadmap and the formation in 2023 of W3C as a non-profit, public-interest organization. 

The organization says it has refreshed its logo to reflect the new type of organization it has become:

"an organization that wants to re-engage with our community, and reach new audiences".

In addition to the new logo, the organization has changed its tagline from 'leading the web to its full potential' to 'making the web work — for everyone'. 

W3C says it has moved from using distinct letters and numerals in the logo to creating an abstract symbol to represent W3C.

"We chose a forward-looking style that transcends a single language family. This approach emphasizes W3C's worldwide connection."

The words 'World Wide Web Consortium' around the symbol represent the community, and the circle has been chosen to depict unity, constant motion, and moving forward. The central symbol is a coil, "inspired by the concepts of completion and progress reflected in our work". The breathless prose of the announcement says:

"To some, the coil evokes waves — to others, a hand, or the spiral structure of a DNA helix. It has a curl that resembles a heart. This imagery communicates that W3C is the 'DNA at the heart of the web'."

Seriously? Waves, DNA helixes and hearts? And I thought they needed a stern stare and a spell on the naughty step for inflicting the 'tears of joy' and bigfoot emojis on us. 

The announcement continues that W3C remains a mission-driven member organization focused on developing open web standards that meet people's needs in terms of accessibility, internationalization, privacy, and security:

"These are the guiding values that we have upheld since our founding in 1994."

In support of W3C's strategic roadmap, the organization has "inventoried pain points and areas where the web is at risk". These include marginalization, emerging de facto standards that are contrary to W3C principles, uninformed decisions made by policymakers or regulatory bodies, and platform decay or entropy. The team says that through the 2025–2028 strategic objectives initiatives, they will face these challenges but will need support as well as broader engagement.

The new logo is in use now. 

More Information

W3C New Logo Announcement

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