The Mobile Industry - A Snapshot
Written by Janet Swift   
Saturday, 27 October 2012

This infographic from Vision Mobile presents some interesting statistics relating to the first half of 2012, including the number of handsets shipped and the number of apps available.

The 100 Million Club tracks the most popular mobile platform and handset manufacturers. Its market data is based on figures collected by IDC, Strategy Analytics, Canalys and Gartner, Tomi Ahonen, Horace Dediu, vendor releases and data from OEMs and platform vendors.

 Click for hi-res version


 Source: Vision Mobile blog


As we might have expected smartphone sales contine to grow, jumping from growing from nearly 30% in Q3 2011 to nearly 40% in Q2 2012. These are worldwide figures and the text contains the note that smartphone penetration on the US exceeds 50%. This concurs with figures we reported last month from Nielsen that between July 2011 and July 2012 smartphone penetration in the U.S. jumped from 41% to 55%.

According to Vision Mobile nearly 2 out of every 3 smartphones shipped in H1 2012 were Android devices. The proportion of Androids in the U.S market place is smaller than this according to Nielsen but as Android is more popular in other regions than in the US this seems very credible.

The Vision Mobile blog points out that although Symbian is obsolete, it still has a sizable installed base which is larger than bada and Windows Phone combined. It makes the encouraging comment about Windows Phone that despite its low device sales, the Windows platform already has over 100K available apps in Windows Marketplace.

On the other hand it notes that Nokia is shipping more Symbian handsets than WP handsets and its smartphone share has fallen to 7%, down from 16% in H2 2011. But the main point to note in terms of smartphone shipments is that Apple and Samsung acount for the vast majority with Samsung being the leading manufacturer by quite a wide margin.

When you add in feature phones - as in this chart Samsung shipped more than three times the number of handsets that Apple did in the first half of 2012. Meanwhile Apple's share of the phone market (only smartphones) is nearly equal to the mobile handsets for the Symbian, Blackberry, Bada and Windows Phone platform combined.




When you look at apps in the lower part of this chart, the Apple marketplace is in the lead, closely followed by Android, both dwarfing the availability of Windows Phone and Blackberry apps. The chart doesn't include Nokia Store figures on the gropunds that a  large percentage of them are ringtones, wallpapers and other media files that VisionMobile doesn't consider to be apps.

Regarding revenues and profits Apple and Samsung have 33% and 30% of the revenue respectively, leaving 37% to be shared among all the other playes and even more interestingly 70% of the profits go to Apple compared with 28% to Samsung - with a miserable 2% for the others between them.


More Information

Vision Mobile blog

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Last Updated ( Saturday, 27 October 2012 )