|Microsoft Tag takes off|
|Tuesday, 26 October 2010|
Microsoft has reported that since the launch of its color barcoding service in January 2009, 2 billion Tags have been printed, half of them in the past four months.
We introduced Microsoft Tag, the service that lets you create 2D color bar codes, in the news item Microsoft Tag and Barcoding in Color. (7 June 2010). Since then the increase in uptake of this free facility has been impressive.
According to Microsoft:
Microsoft's announcement continues:
A broad range of brands across a wide variety of industries have deployed Tag, including Canon Inc., HMS Host Corp., Jones Apparel Group Inc., Kellogg Co., Kraft Foods Inc., Proctor & Gamble, Razor USA, Simmons Bedding Company, Simon & Schuster Inc. and Toyota Motor Sales U.S.A. Inc. Originally launched in January 2009, Tag momentum has been growing since it emerged from beta in May, with brands and their agencies leveraging Tag across their online, print, outdoor, retail and broadcast efforts to deeply engage consumers with a range of digital content.
If you want to join the bandwagon you can create any number of Tags for free by visiting the Microsoft Tag web site and there are readers for most mobile phones and an API. For practical help see Getting started with Microsoft Tag.
|Last Updated ( Wednesday, 27 October 2010 )|